journal

Thoughts, processes and experiences to create an effective video strategy, dive in!

The Short (& Sweet) Breakdown of A Video Marketing Strategy

In today's world, video content has become an indispensable tool for brands seeking to captivate their audience and leave a lasting impression. But, it's more than just creating videos for the sake of it.

How to Humanize Your Ads & Promos

Your ultimate goal in marketing should always be to reach your target audience and convert them into loyal customers. However, with so many ads and promos vying for their attention, it can be difficult to make your message stand out.

Tips and Tricks for Giving Good Feedback

Feedback is an important part of any creative process—but it doesn’t always have to communicate that the team you’re working with has done a bad job. Got some baggage attached to feedback? Here are some tips to find a fresh mindset and help your creative projects thrive.

Choosing Between Live-Action and Animation: Which Medium Works Best for Your Video Content

When it comes to video production, one of the most common questions we hear from our clients is whether or not they should use live-action or animation. Both mediums have their strengths and can be effective in different ways, depending on the goals and messaging of your project. In this blog, we'll break down the pros of each avenue to give you a better understanding of when to use each one.

“Everything Everywhere All At Once” Isn’t a Strategy - It’s Lazy

How to Hone in Your Video Strategy Without Trying to Accomplish Too Much At Once. We’ve certainly learned a few lessons over the years when it comes to helping clients get the most out of their content—without trying to do it all at once. Here are some common misconceptions about the process and ways to stay true to your roadmap.

Are Your Creative Partners Maximizing Your Team’s Value?

How a good partnership can take your video strategy to the next level. We know that it can be daunting to set out on this journey, which is why we’re giving you some tips on what to look for in a good partner.

What is the Minivan Roadmap?

Over the years, we’ve developed our tried and tested roadmapping process to bring some structure into creativity to develop solutions for your company. While every company has a different map for understanding your business, we’ve seen a lot of success with our holistic method.