What is
Commercial content?
The perfect blend of storytelling and promotion – Ads are designed to grab your attention and show off your brand in a way that sticks.
Every effective Ad begins with a trip down the marketing funnel to clearly define your objectives! Are you looking to boost awareness, raise consideration levels or drive conversion?
If you said yes to one, two, or all three, scroll down to see what formats we use to get you there.
Lifestyle Commercial Ads
Visualize how your brand organically engages the demographic, culture, or subculture you're trying to reach!
- Visualize an experience
- Provide social proof
- Great for sponsored storytelling
- Build community around your brand
Branded Commercial Ads
Commercial Ads have the power to move you across the marketing funnel from awareness to conversion. These Ads are crafted to be contagiously creative, and leave viewers saying– "Have you seen the commercial where...?"
- 30, 60, 90 seconds or less
- Share-worthy
- Memorable messaging
- Digital & traditional placement
- Features a strong call-to-action
Product Ads
Whether you’re selling data-driven solutions B2B or next-level products B2C, investing in story-driven ads helps your audience visualize how your product or platform will make their life easier!
Each of our product Ads are ...
- Optimized for conversion
- Safe for silent scrolling
- Dynamic edit for engagement
- Easily integrates with E-commerce platforms
Got Questions?
How do I measure the success of my Ad?
Match your objectives established in the Mapping Meeting with the KPIs (Key Performance Indicators) available on your distribution channel.
Metrics to measure include the following: View Count, CTR (Click-Through-Rate), Conversion Rate, Average View Duration, Average Completion Rate, Engagement, Subscriber Growth, Re-watches, and more!
How much does an Ad Cost?
Depending on the style and complexity of production, Ads typically costs between $8,000-$20,000.
We consider the following elements: length, location, licensing fees, music, talent, animation (2D vs. 3D), music, and more.
Our clients often package ads with Brand Anthems or Social Video to reduce on-set production costs.
Should I use Animation or Live-Action?
Vanilla or Chocolate? Mountains or Beach? Minivan or... well no that has no equal, but – YES!
Choosing between live-action and animation depends on the objectives of your ad and the tone you want to convey!
Let's talk through it at a Mapping Meeting!
Case Studies
commercial content in Motion
Let's talk
START MAPPING YOUR STORY
