What is a
Brand Anthem?
Brand Anthems tell your story in a way that creates long-term engagement and builds trust with your audience. Stories reach, engage and influence people like no other form of advertising.
Simply put, it isn’t about what you sell. It's about why your brand exists and what you stand for - the good stuff.
Questions Your Brand Anthem will Answer
Before the cameras start rolling, we wireframe your Brand Anthem using five key questions for purpose-driven communication.
- Why do you exist?
- What do you do?
- Who do you help?
- What makes you unique?
- How do you improve the lives of your audience?
Where should I show my Brand Anthem?
Imagine replacing the lengthy paragraphs on the About page of your website with a story that authentically visualizes the passion & people behind your brand.
- Website
- Social Media
- Employee Recruiting Platforms
- Conferences & Trade Shows
- Email Marketing
Got Questions?
How Much Does a Brand Anthem Cost?
Brand Anthems range between $14,000-$23,00 based on complexity. Factors include the style, length, locations, number of interviewees, etc.
How do I Measure the Impact?
Brand Anthems contribute to overall brand awareness and perception. This style of video contributes to how prospects and customers understand the core of your brand.
Your Net promoter score (NPS) is a great way to measure changes in these factors.
What other videos pair well with Brand Anthem?
Our clients often pair Brand Anthems with Culture Content videos to maximize the ROI of in-person interviews. You can see an example of this in our work for Community Support Advocates.
Case Studies
Brand Anthems in Motion
Let's talk
Start MAPPING YOUR STORY
