What is
social video?
Social video is where strategy meets creativity. It’s content designed specifically for social media, optimized to grab attention and resonate with your audience.
By combining deep target audience research with scroll-stopping creative, social videos guide viewers through the marketing funnel and straight to your brand.
The Social Video Wireframe
- Discover how a powerful, data-driven video strategy can save you time and deliver measurable results.
- Educate with Awareness content: resonate with the challenge your audience is facing.
- Retarget with Consideration content: show your audience there are solutions to their problems and opportunities.
- Convert with Decision content: Position your product as their simple and clear solution and close with a direct call to action.
What makes a great Social Video?
- A concise storyline
- Conversational tone & simple language
- Clear focus on consumer benefits - over product features
- Music matched to the pace of the content
- 30 to 90 seconds in length
How do we measure Roi?
- Target audience research
- Tailored video strategy
- Video tracking
- Ongoing engagement & conversion insights
- Creative iteration
People purchase what they can picture: enjoyable video ads increase purchase intent by 97%.
yansmedia.com
GOT QUESTIONS?
How Much Does Social Video Cost?
Several factors go into the pricing of Social Videos, such as length, style, timeline, etc. On average, we can capture 4-12 social videos in a single day of production ranging between $6,000-$17,000. Now compare this number to how much you're paying your social media team to create and edit content...
How do I know Social Video is right for my project?
Are you looking for a way to eliminate barriers to engagement with your organic content? How about your paid socials? If your answer is YES – then your project is probably an excellent match for the strategy and creative behind our Social Videos!
Case Studies
social video in Motion
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