our Process

Define the Problem //
what's the problem or opportunity?

Defining the problem is exactly as it sounds. You're likely coming to us with a problem or opportunity - you've already found it. What we want to do here from the jump is dive in to why that problem or opportunity exists. You don't just have a sales problem. It may be caused by reach, audience personas, or the lack of content itself! You don't just have a recruiting problem. Is it quality or quantity of candidates? Is it a brand equity or a next step problem?

You get the point. We create engaging, dynamic content, but we won't be able to measure success until we fully define the problem - that's why we start here!  

Prompts:
- What is the Problem? Need? Opportunity?
- What have you done in the past, if anything, to try and address the problem?
- What does success look like to you in attempts to solve the problem?
        Practicals:
- Mapping Meeting
- Brand Intake
- Client Research

Cue to move on to next stage -> Problem, Need, or Opportunity is understood and agreed upon.

Identify the Solutions //
how will we solve the problem?

Now that the Problem, Need, or Opportunity is understood and agreed upon - we can solve it! This is a FUN phase full of concepts, inspiration, potential and excitement, but we spend most of our time keeping the main thing, the main thing: Who, What, Where.

Who is the target audience that helps us solve the problem? What do they need to hear to take their next step? Where can we reach them to make sure we achieve the opportunity?

Creative gets all the attention... content strategy is what drives results.
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      Prompts:
- Who is the target audience?
- What needs to be communicated?
- Where is the content being placed?
- How are we going to fulfill the project and what is the creative direction?
      Practicals:
- Audience Personas
- Content Strategy
- Scope of Work
- Client Onboarding
- Project Roadmap

Cue to move on to next stage -> Solution proposed and development approved.

Pre-Production //
planning & strategizing for smooth and effective creative execution

Strategy, creative, and execution all coming together! We've defined the problem and identified the solutions.. now it's time to develop them! This is where creative really starts to shine as moodboards, storyboards and shotlists are created while the logistics start humming along with production schedules, talent locations and call sheets all in motion.

Pre-Production is about bringing the concept strategy to life while holding big ideas loosely. As new information comes to the table, plans adapt. Proofs of concept go from prototype to plan of action. What if's turn into yes's - and no's - while reality is brought into play (boring, but SO important).

Efficacy, efficiency, and effectiveness. Pre-Production.  

      Practicals:
- Storyboards, Moodboards, Sceneboards
- Scripts + Interview Briefs
- Locations, Talent, and Crew
- Shotlists and Production Schedules
      Prompts:
- When and where is the production taking place?
- Who are our characters?
- What is our verbal and visual story arc?
- What will the project look and feel like?
- Anything else we need to know in order to pull off our creative direction and our production day?

Cue to move on to next stage -> Scripts are finalized, call sheets are delivered, and airline tickets are booked.

This is  where all the preparation pays off! Cameras roll, lights shine, and creativity is in full swing as the vision is brought to life. Production is where stories take shape, characters step into frame, and energy fills the set. Whether it’s directing talent, capturing stunning visuals, or nailing that perfect shot, this phase thrives on execution and collaboration.
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Every detail counts—sound, lighting, camera angles, and teamwork—ensuring that the foundation laid builds something worthwhile. It’s action-packed, fast-moving, and endlessly exciting as creativity transforms into tangible results. Want to join us on set?

      Practicals:‍
- Crew, talent, and clients arrive on set as outlined in the call sheet
- We follow our production schedule to ensure everything runs smoothly and efficiently
- Client input can be helpful—feedback only brand experts could know

Cue to move on to next stage -> "That's a wrap!"

Post-Production //
‍fine-tuning every detail of your story.

This is where preperation meets iteration. We've defined the problem, built a strategy to solve it, developed a promising concept and executed.. now it's time for the internal testing! Every frame, sound, and motion is fine-tuned as edits evolve with precision, color correction brings scenes to life, and sound design ties it all together into a seamless experience.
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Post-production, as mentioned, is a test.. or more accurately a series of them! Is this story arc working? How about now? What do we think about this? Could it be better if we...?

Post-production is an iterative process. We open candid feedback channels and get cracking! This is where storytelling comes into sharp focus (pun absolutely intended).

      Practicals:
- We deliver your first look at your project
- Feedback loops are activated, ensuring collaborative input to fine-tune
- Edits and iterations are made until it’s just rightWe deliver the final version, ready to shine
      Prompts:
- Does the story push viewers toward something? Toward the right thing?

Cue to move on to next stage -> Your final Dropbox link!

Activation //
captivate your audience and create lasting impressions.

The triumph is complete, and now it’s time to share it with the world. The content launches across channels, primed to reach and resonate with the audience. Whether it’s a high-impact social media drop, a perfectly timed ad campaign, or a polished website feature, this is where your story begins its own journey.
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Our team ensures seamless delivery, cross-channel optimization, and data-backed placement strategies to maximize engagement. We don’t just hit post; we track results, refine tactics, and ensure your message leaves a lasting impression.

Activation is where all the hard work shines—and your brand takes center stage.

      Practicals:
- Delivery
- Placement
- Campaign support
- Measure results