journal

Thoughts, processes and experiences to create an effective video strategy, dive in!

The Short (& Sweet) Breakdown of A Video Marketing Strategy

In today's world, video content has become an indispensable tool for brands seeking to captivate their audience and leave a lasting impression. But, it's more than just creating videos for the sake of it.

Branding vs. Marketing: The Breakdown

We break down the difference between branding and marketing and how to effectively implement both. We highlight the difference between branding and marketing, define their unique characteristics and showcase how video production plays a role in both.

How to Humanize Your Ads & Promos

Your ultimate goal in marketing should always be to reach your target audience and convert them into loyal customers. However, with so many ads and promos vying for their attention, it can be difficult to make your message stand out.

“Everything Everywhere All At Once” Isn’t a Strategy - It’s Lazy

How to Hone in Your Video Strategy Without Trying to Accomplish Too Much At Once. We’ve certainly learned a few lessons over the years when it comes to helping clients get the most out of their content—without trying to do it all at once. Here are some common misconceptions about the process and ways to stay true to your roadmap.