How Minivan Productions Helped Launch a New Brand—In Just 4 Weeks

At Minivan Productions, we don’t just create videos—we redefine industries. And when Kadance, a game-changing cancer insurance program, needed to launch a new platform for personalized health fast, they turned to us to help bring their vision to life.

A Full-Scale Production—On the Fast Track

In just four weeks, we went from concept to completion, producing a multi-faceted video campaign that connected with patients, brokers, policyholders, and doctors alike.

To maximize efficiency and bring Kadance’s story to life, we met with the client and agency in a central location - Philadelphia - where we secured a versatile multi-use studio. This allowed us to produce multiple unique sets within a single location and just a few production days—streamlining the entire shoot without compromising quality.

We also seamlessly integrated with the lead agency, helping to push the creative vision forward by bringing our expert brand direction, creativity, and production expertise to the table. Together, we crafted a campaign that not only captured Kadance’s mission but also elevated it—turning complex healthcare concepts into clear, compelling narratives.

Building a Story That Matters

Each piece of content had a strategic role in Kadance’s brand rollout:

The Brand Anthem – The calling card for Kadance, featuring a mix of original scripts, stock footage, and tailored voiceover to establish the brand’s identity and purpose.

Kadance's Why – Where we uncovered the driving force behind Kadance - the passion and purpose that inspired a team of visionary leaders to create something truly revolutionary.

The Animated Overview – A dynamic explainer video that broke down the new cancer program through interviews with Kadance’s own team and custom animations, crafted by our in-house motion designer.

The Survivor Testimonial – Perhaps the most powerful piece of all: a first-hand story from a cancer survivor who benefited from Kadance’s program. Through his testimonial, we captured what sets Kadance apart—and why it’s a game-changer for those facing cancer.

More Than a Campaign—A Healthcare Revolution

This wasn’t just another marketing push. It was about redefining how people engage with healthcare, creating a go-to-market strategy that introduced a new era of personalized health coverage.

Are you ready to take your brand from idea to industry leader?  Get in touch today.

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