Outfitted for Change

Rock Monkey Outfitters (RMO) was looking for a way to launch their apparel line across social in a way that would drive E-commerce traffic and raise brand awareness.

Because, we had worked with the brand back in the college days, RMO founder, Jordan Mountjoy, knew this project would be the perfect fit!

[Time capsule moment: circa 2018]

This production just happened to coincide with a significant moment in Minivan Production's personal story.

We had just arrived in San Diego after moving the firm across the country from the heart of the Blue Ridge Mountains to the pacific coastline.

(Not a bad upgrade)!

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Luckily, RMO was able to ship the new line, so it was ready to go upon our arrival. We knew for the ads to be successful we needed to capture the experience-driven lifestyle at the heart of the RMO brand while ensuring the clothing captured the viewer's interest and converted to sales.

So with windbreakers and beanies in hand, we set out to christen the company's move with a sunset shoot overlooking the ocean.

Final deliverables were optimized to run as paid ads across Instagram and Facebook, driving click-through. While, the website banner integrated the launch video to create a consistent experience across touch points.

Moving brands, apparel, and freshwater one video at a time.