Navigating Uncharted Waters

Getmyboat approached us looking to create a steady stream of diverse video content to fuel their paid advertising efforts. They needed a mix of user-generated content (UGC) edits, animated explainers, and high-production brand videos to help build their lifestyle brand. As the world’s largest boat rental marketplace, with over 180,000 listings globally, their mission is to help people create unforgettable experiences on the water. To support their expanding marketing efforts, they sought a versatile video production partner who could consistently deliver a variety of video styles - queue Minivan Productions.

Their goal? To capture the authentic experiences of their users and transform them into engaging visual stories that resonate with a broad audience.

As experts in blending brands with lifestyle content, we took Getmyboat’s existing UGC library and elevated it by mixing in fun, custom animations to create engaging social ads. We developed concepts focused on adding consistency and polish to the raw, authentic feel of UGC, making it easy for Getmyboat's customers to see themselves as part of the brand. This approach not only made the content more engaging but also reinforced the idea that anyone can be part of the Getmyboat experience.

By transforming existing UGC with custom animations, we created a series of highly engaging vertical videos that are perfect for paid social ads. This approach not only brought a fresh, cohesive look to Getmyboat's content but also helped strengthen their brand’s lifestyle appeal.

The videos we created successfully captured the authentic experiences of their users while driving higher ad performance across their paid campaigns.